Get Started
Client Login


The Price You Pay for Investing


We all wish investing could be as easy as putting your money in the markets for a couple of months or years and leaving with a guaranteed 100% return. Unfortunately for us, investing is not quite that simple. Successful investing comes at a price, and this price is volatility. Holding stocks for the long run is the best investment advice you can get, but do you know how hard it can be to maintain a long-term outlook when stocks are collapsing?

Fear in Personal Investment Decisions

A key challenge for many investors is understanding the crippling effects fear can have on personal investment decisions. For some investors, a 40% drop in price might be too much to bear, while for another investor, 10% is about the max loss they can take. Amazon (AMZN) since going public in 1997 has gone up 186,736.99% at the time of writing this article. In hindsight, Amazon would have been the perfect company to hold your retirement investments in, but the price of success during this period was dreadfully high.

Loss and Gain of Amazon Stocks

Imagine putting your entire savings in a company that only sold books back then. In November 2001 Amazon's stock dropped to a low of $6.72 from a previous high of $107.13. That translates to a 93% loss. I do not have to tell you how hard it is to see your wealth disappear into thin air. You would have needed a tremendously strong conviction in Amazon in order to continue to hold on and realize the current value of Amazon stock which is $3231.80.

Daniel Kahneman and Amos Tversky

Human beings are loss averse; Nobel Prize winner Daniel Kahneman and his partner Amos Tversky understand that the pain of losses can be twice as painful as the pleasure experienced through gains. (see graph below): Source:

Economists Monitor Happiness

Our human DNA is hardwired to experience a loss with way more intensity than we would experience a win. Economists monitored the happiness of thousands of fans during years of British soccer matches. Controlling for variables like the time of day and location, they observed happiness fluctuations before, after and during the games. On the scale they used, fans were 3.9 points happier than usual with a win for their team and 7.8 points sadder if their team lost (see graph below): Source:

The Psychology of Money

Morgan Housel in his best-selling book, The Psychology of Money, poses a question as to why people are willing to pay the price of cars, houses, food and vacations, but find it so hard to pay the price of a good investment return. The answer is that price of investing success is not immediately obvious. Volatility in the market feels like a fine. Our natural human instinct is that a fine means you have done something wrong. The natural response is to cut your losses short and avoid an even bigger fine. The truth is volatility in the market is to be expected.

Playing By the Markets Rules

Since 1926, the stock market has never had a 15-year stretch where it did not make money. During that time, we have had The Great Depression, a World War, Black Monday, the Tech Bubble, the 9/11 attacks, the Housing Bubble of 2008 and multiple epidemics. The truth is, if you want to get a good return in the long run you must play by the rules of the market.

Volatility as a Fee Worth Paying

All things considered, volatility can be very hard on the psychology of investors. One can find themselves selling too early to lock in profits, or they might hold on to a loss in the hope that it turns into a profit. Uncertainty, doubt, and regret are common costs in the financial world that are felt by every investor. Nothing worth while comes easy and investors should view volatility as a fee worth paying to get something in exchange.

Know your investments and understand the fundamentals of everything you put your money, that way you have a greater control of the emotions that come with investing.

- Kondwelani Kalinda, Financial Planning Assistant

Kondwelani Kalinda is a Financial Planning Assistant at Endeavour Wealth Management with iA Private Wealth, an award-winning office as recognized by the Carson Group. Together with his partners he provides comprehensive wealth management planning for business owners, professionals and individual families.

This information has been prepared by Kondwelani Kalinda who is a Financial Planning Assistant for iA Private Wealth and does not necessarily reflect the opinion of iA Private Wealth. The information contained in this newsletter comes from sources we believe reliable, but we cannot guarantee its accuracy or reliability. The opinions expressed are based on an analysis and interpretation dating from the date of publication and are subject to change without notice. Furthermore, they do not constitute an offer or solicitation to buy or sell any of the securities mentioned. The information contained herein may not apply to all types of investors.

Recent Blogs View All >

Tax Reduction Strategies:

There are various strategies that could be used to either reduce, eliminate, or defer taxes that you pay. Most strategies will make use of multiple...

June 27, 2022

Make Your Health Expenses Deductible to your Business

As a business owner, you take on risks and leave behind the security of things like health benefit plans when you decide to go off and start your ....

June 20, 2022

How do you know if you picked a losing investment?

In the past, we’ve written various blogs on how to get better investment returns. I thought I should take a different approach with this week’s....

June 14, 2022

Free GuidesView All >

When Should Dentists Incorporate?

Wondering whether you’re ready to incorporate? Download our guide to know more.

Individual Pension Planning – Learn how to reduce your taxes and retire earlier

Learn how a pension plan can help you retire earlier while reducing your taxes at the same time.

6 Simple Ways To Increase The Value Of Your Dental Practice

Simple strategies every dental clinic owner should be implementing.

Living Financially Free

Download your free guide to financial freedom.

Is Your Retirement Protected?

Download our free guide to learn how best to protect yourself, your family, and your retirement.

want to achieve YOUR FINANCIAL goals?